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Private Label Next time you go to the drug store or Target,Kmart or Wal Mart and you decide you need to get some Advil or Claritin take a look to the right of the Advil or Claritin and I am sure you will see what is called "store brand or generic" version of what you are looking for. Allot of people are afraid to buy the generic /store brand for fear is will have less quality ingredients in it. But if you look at the package and it claims to have the same active ingredients then by law it has to have the same active ingredients. So for example Advil is just Ibuprofen and so is the generic/store brand. The same goes for Claritin(loratadine),Prilosce(omeprazole) and almost all the big national brands. The best part is the generic/store brand is always cheaper and sometimes allot cheaper. The biggest reason for the difference in cost is the national brands spend so much on marketing. Take a look to the right next time and will save some money... Contributor's Note If you would like to learn more about store brand/generics let me know and I can post more.

Contributed by sun777 on March 31, 2008, at 11:26 PM UTC.

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